Integrity is a word that is becoming unknown in today's business world. Recent corporate scandals have only sought to highlight this growing trend. In mortgage lending, integrity is even more of a sought after commodity. The recent crash of the subprime market has accentuated this fact. Many homeowners were put into high interest and/or high risk adjustable rate loans without the proper consideration of their ability to repay these loans. These factors are have tarnished the reputation of many ethical businesses that have sought to operate their companies with integrity.
To us, integrity means doing what you say you are going to do. It means letting your Yes mean "Yes" and your No mean "No." When we are counseling a potential customer, it means giving them the best advice for their situation even if it meens losing a deal. And lastly it means creating a true "win-win" situation that adds value to our customers and helps our business grow through repeat and referral business.
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